GENIE since 1919 is a brand with a traditional watch making history to be recognized by its logo with a classic bell from a bell tower. GENIE combines the best watchmaking traditions with unique timeless designs.
At GENIE we continuously develop new products to meet today’s fast changing market demands. We manufacture high quality quartz, mechanical and automatic timepieces according to latest Swiss quality standards. GENIE offers a wide assortment of collectable men’s and women’s watches.
At GENIE factory we also offer full service for private labels. From T2 to fully customized projects.
Quartier Fils SA by Emile Henri Quartier-la-Tente (1824-1884) at Le Locle and Le Brenets as Emile Quartier & Fils.
The company was taken over by Georges Emile Quartier (1860-1917) and continued as Emile Quartier Fils.
Manufacture de Montres Genie arose.
1919 GENIE arises with a new brand image and structure
1925 GENIE Watch Factory lays new foundations for industrial watch production.
1954 new brand structures are established
2004 GENIE successfully enters the China mainland market.
2009 brand restructured in Grenchen with Willi Saladin
2012 new office in Lohn-Ammannsegg
2015 Patrick Saladin continues with GENIE management
2017 GENIE becomes a FH Member
2019 100 years GENIE watches and new factory opening in Grenchen
GENIE WATCHES
Brand Spirit
Classic
GENIE watches are known for Swiss precision made watches with a 100 year history.
Continuity
At GENIE we continually develop new watches to meet todays fast changing market demands.
Exceptional
GENIE is a brand with a traditional watch making history.
Consistency
At GENIE we produce High Quality watches.
2012
GENIE moves to Lohn-Ammannsegg as GENIE Swiss AG and back to new Brand popularity as a must have watch again.
2016
GENIE refurbishes brand image
2017
GENIE becomes an FH Member.
2012
GENIE becomes an FH Member.
2016
GENIE refurbishes brand image
2017
GENIE moves to Lohn-Ammannsegg as GENIE Swiss AG and back to new Brand popularity as a must have watch again.